The problem
You scroll for an hour and keep nothing.
Social feeds are built to hold attention. Time spent matters more than what people actually get out of it.
What if scrolling left you with something?
Most social apps are designed to keep you there. I wanted a different question behind every decision: is this worth the person's time?
Start with people, not screens.
Before drawing anything, I talked to people about how they use social apps and what they regret about it. That gave me three personas, a benchmark of the apps they already use, and the user flows I prototyped in Figma.
InterviewsBenchmark3 personasUser flowsFigma prototypesTests
I tested those prototypes with friends and early users and reworked the product after each round of feedback.
A good feed from the very first minute.
An empty feed is where new users leave. So sign-up ends with picking your interests, and the first screen you land on is already personalised.
- Sign up, pick interests, land on your feed. Three steps.
- An assistant at the top of the feed, so you can ask something right away.
Every video becomes something you keep.
This is the heart of Connect. On any video you can open a summary with key moments you tap to jump to, a short quiz, or a chat to ask it anything.
Design detail: the sheet keeps the video visible behind it, so you never lose your place.
Answers you can check.
Ask Connect answers in plain words and shows its sources. For a legal question it quotes the official French law text, so the answer doesn't rest on the AI's word alone.
Take a side, then talk.
Each debate is one clear question with two sides. Your pick shows in ink with the result right beside it, and the real discussion happens in the replies.
Learning is better with friends.
Share a video or an answer into a chat in one tap. It arrives as a clean card your friend opens right there, and the conversation keeps going, typed or as a voice note.
